OGL Blog

Investing in a CRM should allow your business to improve on its customer service, marketing efforts and sales opportunities. However, simply implementing the software won’t revolutionise your business. It’s important that the CRM users know how to fully utilise the software and that the business is making the most of its automated processes to boost product...

It’s no secret that any B2B distributor / wholesaler market is competitive, and the catering supplies industry is no exception. Whether you’re supplying packaging, disposables, equipment or food and drink, the catering B2B world is fierce and it’s important to stand out from the crowd. But that’s easier said than done. Customer expectations...

Whether you’re looking to invest in a CRM system for the first time, you’re new to using your CRM software or you’re wondering if you’re getting the most out of your investment, it won’t harm to start at the beginning to ensure you’ll receive a ROI. Let’s begin with the basics… What is a CRM? CRM stands for Cus...