Sharon Haines, Business Manager
Chabrias Ltd
The U Group Ltd operates in kitchenware and hospitality equipment, supplying businesses across the UK since 1974. In 2015, the company launched Chabrias Ltd, a direct-to-consumer online brand selling homeware and kitchenware via its own OGL eShop website, Amazon, eBay, and Shopify. Today, the combined team comprises around 65 employees.
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Profit4 is a modern, cloud-based ERP system built to meet the demands of multi-channel online sales. By introducing automation and real-time visibility, Chabrias has the scalability and agility required to keep pace with growth and deliver a seamless customer experience.
By transitioning to Profit4, Chabrias can now:
Reflecting on their long-standing partnership with OGL, Chabrias are focused on driving growth and improving operational efficiency. Chabrias is now prioritising sales through its own eShop website, where margins are higher, aiming to reduce dependency on third party shopping channels. With Profit4’s real time infrastructure, the brand is targeting a significant increase in daily online orders - from 600 to over 1,000.
“Profit4 has made us more efficient, scalable and customer focused,” Sharon Haines, Business Manager at Chabrias, concludes. “It’s not just about speed, it’s about giving our team the tools to grow, keeping customers happy and positioning Chabrias for the future.”
For businesses currently using prof.ITplus, Chabrias’ experience highlights the clear advantages of transitioning to Profit4. Businesses handling multi-channel sales can benefit from Profit4’s cloud-based system, which delivers live stock visibility across all channels, reduces overselling, and significantly lowers administrative workload.
“We’ve seen first-hand how much more efficient Profit4 makes our operations,” Sharon adds. “It has transformed how we work, reduced admin time, and given us confidence to scale our online sales.”
Partnering with OGL during the transition ensured a smooth and supported migration, minimising disruption and delivering results quickly. For any business looking to grow efficiently, streamline processes, and future-proof their operations, Profit4 provides a practical, high impact solution.
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