The Trade Counter
Deliver a seamless shopping experience
Deliver excellent customer service at your trade counter for both existing and new customers with a dedicated EPOS solution.
-
Enhance customer service
-
Increase order value
-
Empower employees
-
Secure the deal
-
Increase order processing speed
Trade Counter Software built for merchants
The intuitive OGL Trade Counter Software integrates with your core ERP solution. A fully connected EPOS system means you’re working from the same stock and customer data as all other departments. This means you can deliver excellent customer service, with access to customers’ history, and confidently place orders.
Built with merchants in mind, the interface is simple to use and easy for new staff to pick up and hit the ground running. Remove the manual processes that are holding you back and arm your trade counter team with the digital tools to secure the sale and offer exceptional customer service.
Secure the Sale The trade counter team are armed with business data; from real-time stock levels to customers’ past orders and product data sheets, so the customer will be fully satisfied and confident to place the order. Fulfil orders in store with stocked items, place an order for delivery from the local warehouse or another depot or place back orders to win the deal. |
Multi-Channel Experience Provide the customer with the same promotional deals, special customer pricing or stock availability that they’d experience on the phone or on your eCommerce website. The integration into OGL Software means your trade counter team are fully connected and in control. |
Hit Sales Targets The OGL Software Trade Counter module has the digital tools to help the team exceed sales targets. The software shows up-sell and cross-sell opportunities to help increase order value. You can also set minimum sales prices and take advantage of the haggle feature to win the deal but not at a cost. |
Personalised Customer Service Exceed customer expectations with access to their full history including previous orders, special pricing, and key account information. You’ll no longer need to use a disparate system or handwritten notes, orders are keyed onto the system for either existing trade customers or one-off public sales. With access to your complete product catalogue you can offer your entire services from your trade counter. |
Sales Performance Data Not only can your department managers view sales and stock data to improve performance but data from all sales channels can be effectively managed across the business. The Senior Management team can make the right business decision and predictions, the purchasing team can keep on top of stock levels or the warehouse can better prepare and plan. |
Discover the power of OGL Software
The software that transforms your entire operations. See how our solutions will work for the roles in your business.
Read more“The integrated approach has allowed us to run the three different aspects of our business; Trade Counter, Retail Showroom and eCommerce website through one system. OGL Software has been an excellent choice for our business and one that continues to develop and match our needs as we grow.”
More Handles
Nationwide distributor praises OGL software, IT support and cyber security services. Having worked with Allfix for several years on multiple software, IT and cyber security projects, we spoke with the Systems and Operations Manager to fi...
Successfully up-selling and cross-selling your products and services can not only lead to an increase in sales revenue, but also open new avenues for your business portfolio. A lot of our Engineering Merchant customers began their journey with ...
Digital tools to drive sales Our business management solutions provide wholesalers, merchants and distributors with the digital solutions that future-proof their business. We enable SME’s to stay ahead of the competition and incre...

Software that works on every level
Connect all areas of your business with OGL Software Solutions








Sales, Marketing & Service
Build better relationships and deliver quality customer service with OGL Software. A solution designed to give sales and marketing teams the tools to maximise opportunities, enhance marketing efforts and gain clearer visibility to grow your customer base.
Find out more >>
Order Processing Team
Streamline the process from receipt of order to picking, packing and shipping to reduce overhead costs and improve productivity. Easily manage a multi-channel operation all from one centralised system and deliver excellent customer service that outperforms the competition.
Find out more >>
eCommerce Team
Buyers are demanding an online shopping experience and OGL Software ensures you can sell online without the hassle. Fully integrated eCommerce solutions reduce the order processing costs whilst increasing your routes to market.
Find out more >>
Trade Counter
Deliver the same excellent customer service at your trade counter as you would through any other channel with a dedicated EPOS solution that empowers your team with the ability to upsell, cross sell and quickly process the sale.
Find out more >>
The Warehouse
Take control of all inbound and outbound stock movements to avoid over or under-stocking. OGL Software solutions modernise your warehouse which enables the rest of your business to run more smoothly.
Find out more >>
Finance & Purchasing
To sell smarter, you need to buy better and OGL Software provides you with the data-driven insights that allows you to make smarter decisions for a more profitable future.
Find out more >>
Management Team
Never miss an opportunity with a 360-degree view of your company through simple dashboards and easy reporting tools that capture the key information your management team need to take your business to the next level.
Find out more >>Speak to our software experts
Looking for smarter and more effective ways to work? Book a free online, or on-site, consultation with our team of specialists to discuss your business goals and objectives. Call us on 01299 873873 or request a call back below.