OGL & Bransford Webbs: ERP wins for Horticulture

April 9, 2026

OGL Software and Bransford Webbs partnership drives new ERP advancements for the horticultural sector

OGL Software is proud to share some of the Profit4 software advancements following its partnership with Bransford Webbs, a collaboration designed to deliver major benefits for businesses across the horticultural sector.

With 50 years of experience delivering ERP software solutions, OGL Software brings deep industry expertise and a long-standing commitment to innovation and reliability which plays a key role in shaping the ongoing evolution of Profit4.

The partnership with Bransford Webbs has strengthened the development roadmap of Profit4, introducing powerful new features designed to improve operational efficiency, commercial insight, and compliance for growers and suppliers.

Richard Colbourne of Bransford Webbs and Lyndon Bendall of OGL Software (Right)

Key developments include:

  • Extended Producer Responsibility (EPR) Tracking 

With EPR legislation placing responsibility on businesses that supply packaging waste, Profit4’s EPR feature enables users to accurately track packaging waste produced and estimate associated tax liabilities, supporting compliance with confidence. 

  • Advanced Label Printing 

Streamlined product label printing functionality supports faster, more accurate handling across operations. 

  • Reserves Management 

The reserves feature allows businesses to create reserve lists that estimate which products and quantities customers are planning to purchase. This enables smarter growing-season planning, while automatically allocating stock to customers once plants become available. 

  • Multi-Warehouse Functionality 

Multiple warehouses mean growers can move stock through the growing process from ‘in production’ to ‘ready’, meaning only products ready for sale are made available to the sales teams. 

  • Optimised Picking & Dispatch 

Single order and consolidated picking along with dispatch from hand held devices, improves warehouse efficiency and accuracy. 

  • Trolley Optimisation & Transport Savings 

Users can define trolley capacities per product, with Profit4 tracking how full each trolley is during order placement. Displaying trolley counts directly on the sales order screen prevents half-empty trolley dispatches, helping reduce transport costs. 

  • MaxOptra Integration 

Enables optimised delivery planning, helping businesses reduce mileage, improve delivery accuracy, and enhance customer service. 

  • Advanced Analytics & Leakage Reporting 

Full access to analytics, including sales performance and leakage reporting, empowers data-driven decision-making. 

  • Customer Portal 

The customer portal improves the online ordering experience and transparency; the eCommerce quick order screen includes automatic stock allocation to prevent overselling.

Together, these innovations position Profit4 as a powerful, future-ready platform for horticultural businesses seeking greater control, efficiency, and insight in an increasingly competitive market.

See Profit4 in action

Join hundreds of UK distributors who have streamlined their operations. No sales pitch - just a 3-minute walkthrough.

Watch a 3-min demo