We caught up with Suzanne to find out more about her time at OGL so far.
"I joined Cindy and the Marketing Team 5 years ago as a Digital Marketing Manager, just after we were all released from the dreaded lockdown… in fact I remember debating whether I should wear a face mask for the interview or not!
I had previously worked in similar roles, but across many different industries from insurance to beauty to hospitality. My very first marketing role, was an all-round marketing role at Bank of America but I soon found it was the digital side of things that I had a passion for - I really enjoyed how innovative and fast moving things could be and how I could see changes produce instant results. To build up my knowledge, I joined a marketing agency, where the hours were long but I got to work across a wide range of industries and complete R&D projects that hadn’t always been available in-house. Before returning to an in-house role to apply that knowledge.
OGL appealed to me because it mirrors the innovative approach that digital marketing encompasses - and when speaking to Cindy during my interview I soon learned they were keen to try out new things and I’d really be able to make a difference. And it’s that ethos really encompasses OGL and why its software is so impactful. Constant change and improvement.
And that reflects my biggest achievement when working at OGL I suppose - being able to implement changes - from looking at where the website and volume of digital leads were when I joined, to where things are now, the changes that I’ve been allowed and encouraged to implement and how those translate into results that reverberate through to the rest of the business.
I was asked for a funny story - but it’s more the many little inside jokes we have in marketing that spring to mind and make me smile, from “Cindy’s pots” to the DJ Khaled lead celebrations/tears. And it’s that camaraderie that has made OGL stand out for me, it’s not just about a company embracing the new and doing exciting things, it’s a company that’s got a togetherness that you don’t find in many places and that’s what has made these past 5 years fly by."
Suzanne's manager, Cindy Phillips added: "Back in 2021 we were outsourcing our digital marketing to a local agency, but it was difficult to get good synergy between Profit4’s ongoing development and our other marketing campaigns and the work that the agency was doing. We knew that digital would be a significant growth area, particularly for New Business Sales, so we decided to bring the role inhouse which is when Suzanne joined OGL.
Suzanne has been a pioneering force behind our digital marketing and her expertise and drive to ensure we have a strong online brand has been so rewarding to watch. Since joining the team, Suzanne has led the successful transition to a new CMS platform which has seen our website performance go from strength to strength. This in turn has seen the contribution from digital channels to our lead generation and new business sales target grow year on year.
Always professional and meticulous in detail, whether creating interactive graphics or producing video content to engage visitors on our website, Suzanne always delivers the highest standards that really set us apart from our competition.
Suzanne, you have taught me so much over the past 5 years, and as the digital world continues to evolve, I look forward to seeing what you come up with next.
Congratulations on your 5-year anniversary and thank you for all your hard work."
