Established in 1970, CleanMy is a specialist supplier of cleaning products, PPE, paper products and workplace essentials to customers across multiple sectors including schools, food manufacturers, offices and factories.
Originally founded as a cleaning company, the business later evolved into a dedicated supplier of workplace and janitorial products. With a team of around 15 employees, CleanMy continues to expand its product offering while delivering reliable service and support to customers throughout the UK.
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As downtime increased and online trading became more critical, the need for change became unavoidable. After reviewing options, CleanMy selected Profit4 with eShop to deliver a fully integrated ERP and eCommerce solution capable of improving reliability, efficiency and customer experience.
Since implementing Profit4 and eShop, CleanMy has significantly improved operational efficiency across the business.
The onboarding process helped ensure a smooth transition to the new platform.
One of the biggest advantages of the integrated Profit4 and eShop solution has been the reliability of the platform and the availability of real-time customer information. Unlike the previous website, which only updated once per day, eShop now provides customers with live access to stock levels, pricing and account information.
CleanMy commented: “Now customers can go on and they’ve got real-time information. The ability to instantly update pricing for customer accounts has also improved responsiveness and customer service levels."
The business now views its integrated ERP and eCommerce solution as a key strategic platform that will continue supporting scalability, operational efficiency and long-term growth.
The integrated eCommerce platform now processes between 300 and 400 online orders per month, reducing the volume of inbound customer calls handled by the sales team and allowing staff to focus on proactive customer engagement and new business opportunities.
“That impact on the sales team is huge. Those are orders they’re not putting on and phone calls we’re not taking.”
The system has also reduced duplication of work internally, with product, pricing and stock updates managed centrally within Profit4 and automatically reflected online.
The improved online experience has encouraged more customers to place orders digitally, further supported by the introduction of OGL’s customer loyalty scheme.
The scheme rewards customers with loyalty points for online purchases, which can then be redeemed against future orders. Fully integrated within eShop, the functionality includes an easy to manage admin area that allows the team to control earning and redemption rules, while automatically updating the customer facing website experience.
Since introducing the loyalty scheme functionality, CleanMy has achieved a 15% increase in active monthly online customers.
Operational efficiency has improved significantly through centralised data management. Product, pricing and stock updates are now maintained in one place and automatically reflected online.
“I’m not duplicating any of my work anymore. I’m just doing it once and it’s uploaded onto the website. This has reduced manual administration and freed up internal resource across the business."
With a reliable ERP and eCommerce platform now in place, CleanMy is focused on using the website to support future growth and customer acquisition.
Rather than expanding the sales team, the business plans to invest further in SEO and digital marketing to increase online visibility and generate new business opportunities.
Reflecting on their journey, CleanMy highlighted the confidence and stability that Profit4 has brought to the business. By integrating their ERP and eCommerce operations into one connected platform, CleanMy has been able to streamline day to day processes, improve efficiency across departments and create a more reliable experience for both staff and customers.
CleanMy explained that having a system the team can depend on has made a significant difference to the way the business operates, particularly during busy trading periods and as online demand continues to grow.
"Profit4 is something we can rely on to always be working.”
When asked what advice they would give to other businesses considering an integrated ERP and eCommerce solution, they emphasised the importance of preparation and having confidence in the implementation process.
The partnership with OGL has provided CleanMy with the reassurance of ongoing support and a platform that can continue to evolve alongside the business. With improved visibility across operations, automated processes and a stronger digital customer experience, CleanMy is well positioned for future growth.
"Get all your data in place and then you can trust OGL to do the rest."
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