Profit4 by OGL Software replaces disjointed legacy systems with a single, browser-based cloud platform configured for UK agricultural and veterinary wholesalers.
From heavy livestock handling gear and tractor components to high-turnover veterinary consumables like syringes, grooming tools, and protective wear, Profit4 unites your trade desk, warehouse logistics, and eCommerce channels into a single source of truth to protect margins and remove manual data entry.
The symptom: Warehouse chaos caused by treating bulk, low-value consumables (ear tags, syringe needles, vet wraps) the same as high-value, bulky assets (livestock crushes, feeding troughs, or machinery components), leading to lost stock and inefficient picking paths.
The Profit4 solution: Zone-mapped intelligent inventory control. Profit4 segments your warehouse digitally. It separates delicate or high-turnover veterinary sundries from heavy, oversized agricultural hardware. Warehouse routes are automatically optimised so pickers handle bulk consumables swiftly while heavy assets are routed via appropriate handling equipment, dramatically speeding up order dispatch.
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The symptom: Getting caught short on lambing/calving supplies in early spring or over-ordering winter livestock equipment, leaving precious capital tied up in dead stock on your warehouse shelves for months.
The Profit4 solution: Automated stock thresholds & seasonal analytics. Profit4 tracks historic sales trends to predict seasonal spikes in the farming calendar. The software prompts proactive supplier purchase orders for high-turnover consumables before critical periods begin, while automatically tapering down stock minimums out of season to free up cash flow and warehouse capacity.
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The symptom: Sales teams wasting hours manually recalculating margins at trade counters or over the phone for buying groups, independent vets, or multi-site farming estates who all expect unique negotiated discounts and volume price matrices.
The Profit4 solution: Dynamic B2B pricing matrices & trade desk automation. Profit4 embeds complex customer-specific trade pricing directly into your point-of-sale and online B2B portals. When a client logs in or checks out at the counter, the system instantly pulls their exact framework agreement, calculates true landed margins against real-time shipping costs, and processes the order without requiring human margin checks.
When creating an order your trade counter team will see automatic up-sell and cross-sell prompts for products that might also be of interest to the customer. The Trade counter team also have their full order history, special pricing and key account information to hand for a true EPOS solution.
The symptom: Losing trade to larger distributors because farmers, estate managers, and veterinary practices do paperwork late at night or early in the morning, leaving them unable to check stock levels, view their specific pricing, or place orders when your phone lines are closed.
The Profit4 solution: 24/7 self-service B2B portals & integrated eShop. Profit4 extends your sales counter into a round-the-clock digital storefront. Customers can log in securely at any hour to view live stock availability of equipment and consumables, review their pre-negotiated trade price matrices, download historical invoices, and place orders. These orders drop directly into your warehouse picking queue for the morning shift, capturing revenue that would otherwise be lost to competitors.
Yes, whether you're in the office, working from home or on a sales visit - you can access Profit4 from any location via your internet browser.
Yes, whether you're in the office, working from home or on a sales visit - you can access Profit4 from any location via your internet browser.
Beyond day-to-day picking and counter sales, Profit4 provides a robust financial ledger and operational backbone designed to future-proof the wider agri-business supply chain. Operating completely in the cloud, it allows field sales reps to check real-time stock levels of machinery spares or veterinary equipment remotely, while standing in a farm yard or visiting a veterinary clinic.
For wholesalers reliant on global supply chains for imported steel components, electric fencing hardware, or imported consumables, Profit4 features built-in True Landed Cost Tracking. It factors in volatile ocean freight surcharges, container handling fees, and multi-currency exchange rates to ensure your gross margin figures are always accurate, never estimated.
Finally, the platform ensures total regulatory peace of mind by natively syncing all trade margins and B2B distributions directly to the HMRC portal, offering seamless compliance with Making Tax Digital (MTD) regulations without the need for expensive third-party accounting plug-ins.
