About Cablecraft

Cablecraft was launched in 1990 supplying cable marking systems, accessories and management products throughout the UK and worldwide. The company quickly outgrew its premises and moved to larger facilities in Houghton Regis from where they operate today. The company now has over 100 employees with an annual turnover of approximately £16 million. The company plans to make Cablecraft the world’s first choice for identifying, connecting, securing and protecting cables and wires.

Did you know: They currently produce over 65 million metres of PVC sleeving a year.

Number of Employees: 103

Partnered with OGL since: 2009

Company Location: Dunstable

Company Website: www.cablecraft.co.uk

Cablecraft use OGL Software to connect all areas of the business

Over a decade ago, before OGL Software, Cablecraft were using an old system that didn’t give them full visibility and control of their business process. Since implementing OGL Software, “It has enabled us, for the first time, to have an integrated Stock Management, Purchasing and Sales Order Processing system. Better still, it’s easy to understand.

In order for Cablecraft to continue to grow and move towards their mission of being the world’s first choice for cables and wire components, they needed to invest in a business software system that digitised, automated and connected all areas of the business. Creating a streamlined and efficient order processing system, right from customer enquiry to the dispatching of goods, was important in ensuring the business was performing at optimum efficiency.

“We use all modules in prof.ITplus, the software is critical to every area of the business."

OGL Software had enabled the business to “bring together, into one screen, all the customer data, including orders and quotes”, which makes processing sales orders simple and time-efficient. The software has enabled Cablecraft to automate areas of the business, which means they can provide quality customer service as well as begin trading online.  

 

“The fully integrated stock system, that has live data, enabled us to go down the eCommerce route with the assistance of OGL. The fully automated system between sales and warehouse allows us to offer a very fast and reactive service.

“We use all modules in prof.ITplus, the software is critical to every area of the business, from Quoting to Sales Orders, Stock Control, Dispatching, Purchasing, Accounts, eCommerce and Reporting.”

In order for Cablecraft to continue to improve on their service, they needed to ensure they were analysing previous sales and performance data to set new targets and continue to succeed. This is why they chose to implement our Reporting & Analytics module in order to get clear, accurate and comprehensive company reporting.

“The reporting tool has been one of the more recent additions to our system and it has enabled the sales team to track and monitor sales and margins. The module has given better visibility to everyone in the company.”

“The OGL Software reporting has been a revelation, we now have immediate access to an endless range of reporting, which wasn’t easily available before."

Accurate sales data is crucial to effective reporting and OGL Software provides Cablecraft with everything they need to compare and analyse sales figures to spot areas of success and highlight weaknesses to make improvements.

“The OGL Software reporting has been a revelation, we now have immediate access to an endless range of reporting, which wasn’t easily available before.

“We use the reporting tool extensively in our sales office. It has enabled us to extract data much more easily and analyse and manipulate the data to assist with reporting.”

James Shelley, Cablecraft’s dedicated Software Account Manager, “has helped us through many projects over the years. OGL staff are a great reflection of the company and they’re always helpful and knowledgeable.” When companies invest in our software, we provide more than just the system, but also a partnership that can provide support, advice and assistance to help continue to improve and build the business for success.

See Cablecraft's case study in the media: 

Techsparx - OGL Computer's SalesVision supports Cablecraft's global expansion

Buisness MK - Cable firm targets international growth after rebrand

“SalesVision has been a revelation, we now have immediate access to an endless range of reporting, which wasn’t easily available before. We use SalesVision extensively in our sales office. It has enabled us to extract data much more easily and analyse and manipulate the data to assist with reporting.”

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